Origin: Many shoe types had sponsoring players that increased the popularity of the shoe. In the 1920's, Chuck Taylor became ether first player to sponsor a shoe with the Chuck Taylor All-star and many other popular players sponsored shoes. However, no basketball player was more popular in the 70's than Julius Erving. When he did the same thing as other players from he past and sponsor his own shoe, the result was the most popular basketball shoe in a long time. This shoe, like many from the past, is named after a player to increase demand. It has a similar sneaker design with the same kind of sole and laces as shoes from the 60's. There are, however, some new materials being used in the shoes. This hoe is from the converse shoe company, the maker of many popular basketball shoes from the past, including the All-stars.
Purpose: The style of the shoe was different from any basketball shoe. The was the first basketball shoe to sell as high tops, or shoes that were higher up. This design was tested to have better ankle protection because it did not allow ankles to move in awkward angles. There was also an option to get the shoe in suede leather, which was a leather that had a sort of fuzzy outside. This shoe was created to give basketball players an option to wear a shoe that the best basketball player of the time wore. It was also created to give players a shoe with actual ankle protection. The shoe consisted of a rubber bottom and an upper part with the option of normal leather or suede leather. There was also an option of normal height or high- top. The laces were then made of cotton.
Value: This shoe expresses this time period in because it expresses the new way that Americans thought about the United Sates going to war with its new and innovative style. It expresses the values of a new way of approaching world issues and life in general by its new style and it also represents the ever-rising consumerism because of its sponsorship by Dr. J. It expresses concerns in the same way that it represents values because these new ways of thinking or the consumerism could've been thought of as good or bad. The Dr. J's are a better expression of this time compared to other shoes because they express the new way of thinking and the consumerism, with he shoe being sponsored by the best basketball player, than other products of this time.
Limitations: This shoe could not tell us anything about what was happening with the Vietnam War through its design or method of being sold. In fact, this tem cannot tell us anything specific about this time period. It only tells us about broader things that were happening during the 70's. During the Vietnam War, there were still many people that believed that the U.S should get involved in world events to spread its message of freedom. this shoe does not represent this old way of thinking. When the shoe came out, it was quite unusual in time period for basketball shoes. This was because of its original high-top and suede leather design and its original sponsor. Julius Erving played basketball unlike anyone from his time. The voices and perspective that stay with the ideas and perspectives of older times were not really heard in the shoe.
http://www.factmonster.com/ipka/A0932723.html
http://play.converse.com/blog/2011/02/10/black-history-month/
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