Saturday, May 31, 2014

Nike Air Foamposite 1997 (1990's)



Image: Nike Air Foamposite - 1997



Origin:  During the 1990's, basketball shoes were not sneakers anymore. These shoes became another shoe breed on there own with the unique basketball shoe design. However, many of the same materials that were used in older shoes began to be used in shoes of the 90's. Nike saw that there needed to be a shoe with completely new materials and in 1997, they carried through with the Air Foamposites. This shoe followed the principles of being light and durable like many basketball shoes of the past. This shoe is from Nike, a sports company that started n 1964. It started having a big impact on the basketball shoe world in the 1980's.

Purpose: The design of the shoe and the materials used to make the shoe had a huge change on the time period. These materials and the design were completely different from any other shoe in any time period. The hoes had a rubber covering at the bottom but the rubber was different. On the top, there was a plastic covering over the leather. The covering was there to give more protection and make the shoe look more futuristic. In fact, these were said to model the sunglasses. The shoe was created so that there could be new materials that were used for basketball shoes along with the new design that came with basketball shoes in the 90's.

Value: This shoe represents the 90's because it expresses the new things and new ideas that came out during this time. It expresses the values because it expresses the value of new things and ideas that came out and the acceptance of those things. However, it expresses the concerns because people were concerned about the drastic changes that here happening in basketball and the world during the time. This is the best expression of the time because its new design and futuristic look express the progressive values of the time period.

Limitations: This item cannot tell us about many of the specific events that happened during the time period. For example, it cannot tell us about the Clinton Administration and the things that happened with it. The Air Foamposites could not express or illustrate the voices that either supported or criticized the Clinton administration because they could not express anything about the Clinton administration other than the fact that it was a unique administration. The shoe was mainstream for the time because it followed the shoe shape of many of the other basketball shoes in the 90's and. However, it was unusual because of its use of new materials and unique design. The voices representing old ideas and the voices describing anything relaxed to politics were not illustrated by this item.

http://www.sneakerwatch.com/article/017411/sneakerwatchs-top-30-nike-basketball-shoes-of-the-90s/127374/

Wednesday, May 28, 2014

Nike Air Jordans 1984 (1980's)


Origin: Nike became a very prominent company in the athletic world in the early 1980's and they even started making shoes. However, Converse and Adidas were still the prominent companies of producing basketball shoes. In 1987, Nike picked up a sponsorship from the player that was considered the best basketball player at the time, Michael Jordan, and the Air Jordans were born. These shoes were still sneakers like shoes before. There were many basketball shoes in the past that could be worn as normal shoes, but this shoe was made by Nike solely to make a fashion statement. The shoe was made by Nike, an athletic company that was started in 1964 in Beaverton, Oregon.

Purpose: This shoe was innovative in its focus on being a fashion statement. There were other shoes that were made to look good, but there were not shoes that were as flashy as the Air Jordans. These shoes were not very new in material used. The bottoms were made of rubber and the tops were made of leather. The shoes had a difference in durability. There was more leather use so that they could be worn out of playing basketball without ruining the shoe. The Nike Air Jordan were created so that there could be a shoe that could serve the purpose of being a basketball shoe and a normal shoe while being a loud fashion statement.

Value: This shoe is an expression of this time period because the 80's were a a period of hints that were new and flashy in popular culture. Things such as punk rock and rap became prominent in the 80's and this shoe is a perfect expression of the time period. This she expresses the values because it expresses the flashiest and value of new and cool things in the 80's. It my express concerns by showing that things may have become too flashy in the 80's. This shoe is the best expression of the time because it represents the explosion of new and flashy things in basketball better than other items of the time period do.

Limitations: This shoe cannot say much about the certain events that happened during the time period. It cannot tell us anything about certain events such as the end of the Cold War and the impact of the Reagan registration and Ronald Reagan in the 80's. There were many voices that were talking about things that were happening outside the U.S and things such as the recession that were happening around the U.S and this shoe cannot really illustrate that because of its lack of connection to anything political. The Nike Air Jordan were quite unusual compared to other basketball shoes of the time because of how flashy the shoes just were. These shoes do not shoe the voices and perspectives that came from any events or issues with the government or anything political.


http://www.forbes.com/fdc/welcome_mjx.shtml

Monday, May 19, 2014

Converse Dr. J's 1976 (1970's)


Origin: Many shoe types had sponsoring players that increased the popularity of the shoe. In the 1920's, Chuck Taylor became ether first player to sponsor a shoe with the Chuck Taylor All-star and many other popular players sponsored shoes. However, no basketball player was more popular in the 70's than Julius Erving. When he did the same thing as other players from he past and sponsor his own shoe, the result was the most popular basketball shoe in a long time. This shoe, like many from the past, is named after a player to increase demand. It has a similar sneaker design with the same kind of sole and laces as shoes from the 60's. There are, however, some new materials being used in the shoes. This hoe is from the converse shoe company, the maker of many popular basketball shoes from the past, including the All-stars.

Purpose: The style of the shoe was different from any basketball shoe. The was the first basketball shoe to sell as high tops, or shoes that were higher up. This design was tested to have better ankle protection because it did not allow ankles to move in awkward angles. There was also an option to get the shoe in suede leather, which was a leather that had a sort of fuzzy outside. This shoe was created to give basketball players an option to wear a shoe that the best basketball player of the time wore. It was also created to give players a shoe with actual ankle protection. The shoe consisted of a rubber bottom and an upper part with the option of normal leather or suede leather. There was also an option of normal height or high- top. The laces were then made of cotton.

Value: This shoe expresses this time period in because it expresses the new way that Americans thought about the United Sates going to war with its new and innovative style. It expresses the values of a new way of approaching world issues and life in general by its new style and it also represents the ever-rising consumerism because of its sponsorship by Dr. J. It expresses concerns in the same way that it represents values because these new ways of thinking or the consumerism could've been thought of as good or bad. The Dr. J's are a better expression of this time compared to other shoes because they express the new way of thinking and the consumerism, with he shoe being sponsored by the best basketball player, than other products of this time.

Limitations:  This shoe could not tell us anything about what was happening with the Vietnam War through its design or method of being sold. In fact, this tem cannot tell us anything specific about this time period. It only tells us about broader things that were happening during the 70's. During the Vietnam War, there were still many people that believed that the U.S should get involved in world events to spread its message of freedom. this shoe does not represent this old way of thinking. When the shoe came out, it was quite unusual in time period for basketball shoes. This was because of its original high-top and suede leather design and its original sponsor. Julius Erving played basketball unlike anyone from his time. The voices and perspective that stay with the ideas and perspectives of older times were not really heard in the shoe.

http://www.factmonster.com/ipka/A0932723.html
http://play.converse.com/blog/2011/02/10/black-history-month/

Sunday, May 11, 2014

Adidas All Around 1963 (1960's)


 



Origin: This shoe originated from the need for a shoe that was fashionable but was still light. Adidas stepped up in 1963 and made this shoe with the materials that were used in most running shoes at the time. The normal sneaker design from basketball shoes of the past was still the accepted design. However, people wanted a basketball shoe that was different from the basketball shoe before the 60's. They wanted something other than the canvas on the upper part of the shoe. Adidas AG was a German company that was founded in 1949. They began making products for a variety of sports in the 60's and basketball was one of them. By 1963, they began making their first basketball shoe, which was the All Around.

Purpose: This shoe had the same rubber bottom as all of the other shoes of this time period. It then had a leather part for the upper shoe. The top was made of leather simply because it looked a lot better, However, the leather used was also light. The patch was just for looks and the shoe laces were made of cotton like most shoe laces. The new component of this shoe was the leather upper part. This part of the shoe looked good and it also isn't add weight to the shoe. This shoe was created because the needed to be a shoe that looked good and functioned well. It fulfilled both needs quite well.

Value: This shoe is an expression of this time period because it clearly symbolizes the growth in business in Western Europe since it originates from Germany. It shows the economy boomed in Western Europe after a lot of money was given by the U.S to countries struggling after the second World War. Companies like Adidas were able to expand business and gain popularity. Adidas making basketball shoes shows that Adidas gained popularity globally. It expresses values of business in Germany and Western Europe and concerns of the same thing. This shoe is a better expression of this time compared to other items because it is a perfectly clear example of the economic boom resulting in Western Europe coming from the money in he Marshall Plan.

Limitations: This item cannot tell us anything about the time period except for the economic boom in Western Europe. it cannot tell us anything that was happening pertaining to the Cold War which included anything happening in Asia or anything happening with the nuclear weapons. This is because this inanimate object is incapable of symbolizing those things. There were many voices resisting communism and many voices of things happening I the U.S and this item cannot symbolize that because it only symbolized things that were happening outside the U.S. This shoe was not a mainstream item for this time because most shoes still used the canvas as the material for the upper part of the shoe. The voices and perspectives that were not symbolized by this item included all of the voices and perspectives in any art of the world other than Western Europe.

http://www.factmonster.com/ipka/A0932723.html

Monday, May 5, 2014

Keds from 1951 (the 1950's)


Origin: The Keds basketball shoe originated from the from the upstart of new manufacturing after World War II. The Keds shoe company in Rockford, Michigan benefited from this and in 1951, they created the Keds basketball shoe.On the outside of the shoe, it is relatively the same as the shoes from the 1940's. However, the Keds basketball shoe is different on the inside. This shoe was made in the made by the Ked's shoe company in Rockford, Michigan in 1951 from the boom in manufacturing. Keds started making basketball shoes because of the manufacturing boom after the war and these shoes became the primary shoe of the 50's.

Purpose: The Ked's basketball shoe is relatively the same on the outside of the basketball shoes from the 40's. The shoe has an underside with rubber and the upper part with canvas. The patch is no longer advertised to protect the ankle because it has been proven not to. The one part that has been changed in this to compared to the others in the inside. There is an additional layer for where the foot goes to create comfort for the foot. His is relatively new for basketball shoes because they wanted to keep basketball shoes light. This layer, however, did not add much weight and it was quite comfortable.This shoe was made by the shoe company because there was in increase in demand for basketball shoes because of the increase in popularity of basketball. There was also a need for a more comfortable basketball shoe and that is when the Keds came in.

Value: The Keds basketball shoe is an expression of this time period because it is an expression of the manufacturing boom caused by the war in the 50's. Keds was a shoe company for normal footwear and the company stayed relatively small until the boom in the 1950's. It then created the Keds for the basketball shoe demand. It represents the values of this time in which it shows that this time was about working for the country and this shoe is a product of that work. This is the best expression of the time because it is a symbol of the manufacturing increase in the 50's.

Limitations: This item cannot tell us about anything about what was happening in terms of the Cold War with the U.S and Russia in the 1950's. It has nothing to do with the nuclear weapon crisis or anything that was happening n Berlin. There were voices about representing the country well to resist the policy of communism and this shoe did not symbolize anything about this subject. Overall, the Keds shoe was quite mainstream with other basketball shoe with the usual basketball shoe structure. Voices and perspectives that were not seen in this item include voices from anything related to the Cold War.
http://www.livestrong.com/article/348458-the-history-of-the-basketball-shoe/